El sector del big data facturó en España 144 millones de euros

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El sector del big data facturó en España 144 millones de euros

La Asociación Española de Estudios de Mercado, Márketing y Opinión (AEDEMO), la Asociación de Empresas de Investigación de Mercados y Opinión (ANEIMO) y la Sociedad Europea de Opinión e Investigación de Mercados (ESOMAR) han presentado el estudio anual sobre el Sector de la Investigación de Mercados 2014, en el que analizan el mercado del big data en España.

Según los datos presentados, el sector ha crecido durante 2014 un 0,7%, con una cifra neta de negocio de 441,41 millones de euros. A pesar de que el crecimiento no supera el 1% son cifras positivas tras tres años de caída, desde que se registrara la mejor cifra desde que se hace este estudio (1990) en 2010, con un 6,7% de crecimiento.

Los sectores que más dinero invierten en investigación son la industria manufacturera (48% del sector de big data) y los servicios (42,2%), aunque los segundos han disminuido un 4,3%. Le siguen la Administración Pública (6,6%), con una caída del 6,4%, y las organizaciones sin ánimo de lucro (2,2%) y otras empresas (1,1%).

Las formas de recolección de datos más utilizadas durante 2014 han sido los medios electrónicos (31%), las entrevistas online (17,7%), los encuentros cara a cara (16,4%) y el teléfono (14%). Destaca el crecimiento de un 10,8% de las entrevistas online y la caída de un 13,6% de las telefónicas.

La industria del big data española emplea a 10.439 personas y de ellas el 57% son altamente cualificadas en sectores relacionadas con la tecnología, el mundo digital y la consultoría. 5.445 son entrevistadores. Con estos datos se ha registrado un crecimiento del 1,3% en el número de empleados del sector.

El informe también destaca la presencia global del sector: parte del trabajo generado se exporta (19,2%), cada vez se subcontrata más en el extranjero y se trabaja para clientes con sedes en otros países.

De cara al próximo año, las empresas del sector confían en que seguirá la tendencia alcista y en 2015 se registrará un crecimiento del 4,3%.

 

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