Nuevo MAS Consulting Trends: “El futuro del lobby en España: Nuevas tendencias en public affairs”

El diputado Guillermo Mariscal y el senador Jesús Alique, nuevos profesores de la 5ª edición del Postgrado de Dirección de Asuntos Públicos (PDAP)
31 marzo, 2015
La Asociación Europea de Consultores Políticos (EAPC) celebra su congreso anual en Estambul del 7 al 9 de mayo
7 abril, 2015
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Nuevo MAS Consulting Trends: “El futuro del lobby en España: Nuevas tendencias en public affairs”

El próximo 17 de abril comienza la 5º edición del Postgrado de Dirección de Asuntos Públicos (PDAP), que organiza MAS Consulting y la Universidad Pontificia de Comillas (ICADE). A lo largo de estos cinco años, más de un centenar de profesionales y directivos del ámbito empresarial, la Administración Pública y el Tercer Sector han pasado por sus aulas, convirtiéndolo en el programa de referencia en España en lobbying, public affairs y relaciones gubernamentales.

Puede leer y descargar el documento AQUÍ

Coincidiendo con el comienzo del postgrado, el nuevo número de “MAS Consulting Trends” titulado “El futuro del lobby en España: Nuevas tendencias en public affairs” pretende apuntar algunas claves de cómo el lobby está cambiando en nuestro país en un momento en el que, según el Registro de Transparencia de la Comisión Europea, cerca de 500 entidades españolas operan activamente en Bruselas realizando labores de representación de intereses, una tarea cada vez más compleja debido a la proliferación de nuevos canales de comunicación que están revolucionando las relaciones entre las organizaciones y sus stakeholders.

Además, España está inmersa en un año electoral en el que pueden producirse importantes cambios desde el punto de vista político, que tendrán como consecuencia, entre otras muchas, que la comunicación, la búsqueda del consenso y el diálogo entre los diferentes actores sociales sea mucho más necesario que nunca y, por tanto, que las acciones de lobby vayan a ser mucho más demandadas en el corto y medio plazo.

Para ayudar a entender todo este contexto, en el “MAS Consulting Trends” apuntamos algunas pistas de cómo será el futuro del lobby en España y que definen el proceso de profesionalización de esta actividad.

MAS Consulting Trends: “El futuro del lobby en España: Nuevas tendencias en public affairs”:

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