27 y 28 de noviembre: nueva edición del seminario “Liderazgo político y comunicación” de la FEMP y MAS Consulting

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27 y 28 de noviembre: nueva edición del seminario “Liderazgo político y comunicación” de la FEMP y MAS Consulting

Los próximos 27 y 28 de noviembre, tendrá lugar en la sede de la Federación Española de Municipios y Provincias (FEMP) una nueva edición del Seminario  Liderazgo político y comunicación, organizada por la FEMP y MAS Consulting, dirigido a alcaldes y concejales electos de toda España.

Como en anteriores ediciones, los profesionales encargados de impartir las 12 horas del programa son Daniel Ureña, Socio Director General de MAS Consulting Group, Roberto Rodríguez, Socio de MAS Consulting Group, David Redoli, Presidente de la Asociación de Consultores Políticos (ACOP) y Antoni Gutiérrez Rubí, Consultor de comunicación política.

El Seminario se organiza en tres módulos combinando sesiones teóricas y ejemplos prácticos para conocer de cerca el papel de la comunicación en política, las nuevas tendencias en comunicación política, las claves de la redacción de discursos o la coordinación de la comunicación del gobierno, entre otros temas.

Toda la información sobre el curso está disponible aquí

Jueves, 27 de noviembre

09:30-09:45 h. Recepción y entrega de documentación

09:45-10:00 h. Inauguración oficial

D. Ángel Fernández  Díaz. Secretario General de la FEMP

10:00-11:30 h. Fundamentos Estratégicos de Comunicación (I)

D. Daniel Ureña.

11:30-12:00 h. Pausa

12:00-13:30h. Fundamentos Estratégicos de Comunicación (II)

D. Daniel Ureña

13:30–15:00 h. Comida a cargo de la organización

15:00-17:00 h. Planificación Estratégica de Comunicación. La coordinación de la Oficina de Comunicación

D. Roberto Rodríguez

17:00-17:15 h. Pausa

17:15-19:00 h.  La figura del líder político. Estrategias para la construcción de imagen institucional

D. Roberto Rodríguez

 

Viernes, 28 de noviembre

9:00-11:30 h. Herramientas tecnológicas al servicio del líder político

D. Antoni Gutiérrez-Rubí

11:30-12:00 h. Pausa

12:00-14:15 h. La creación del mensaje político. Claves para la redacción de discursos

D. David Redoli

14:15-14:30 h. Cierre del curso y entrega de certificados

 

 

 

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