3 y 4 de junio: Seminario “Liderazgo político y comunicación” organizado por la FEMP

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3 y 4 de junio: Seminario “Liderazgo político y comunicación” organizado por la FEMP

Los próximos 3 y 4 de junio en Madrid, la Federación Española de Municipios y Provincias (FEMP) organiza el seminario “Liderazgo político y comunicación” que impartirán Daniel Ureña, Roberto Rodríguez, Antoni Gutiérrez Rubí y David Redoli.

El seminario, destinado a alcaldes y concejales electos miembros de juntas de gobiernos locales, se impartirá durante dos jornadas en la sede de la Federación Española de Municipios y Provincias en Madrid.

El programa tiene como objetivo acercar los aspectos esenciales que cualquier líder debe tener en cuenta desde el punto de vista de la comunicación; conocer las nuevas reglas del juego en la creación de la opinión pública; familiarizase con las nuevas tendencias en comunicación política y ayudar en la creación y difusión de estrategias y acciones de comunicación política innovadoras y efectivas.

Para ello, Daniel Ureña, Socio & Director General de MAS Consulting; Roberto Rodríguez, Socio de MAS Consulting; Antoni Gutiérrez Rubí, Asesor y Consultor Político y David Redoli, Miembro del Consejo Directivo de la Asociación de Comunicación Política (ACOP) analizarán diferentes temas relacionados con el mundo de la comunicación política, desde los fundamentos de la comunicación estratégica, la redacción de discursos, el desarrollo de la videopolítica, la creación del mensaje político o la planificación estratégica, entre otros.

Toda la información sobre el curso y la inscripción está disponible en la web de la FEMP aquí.

Programa

Martes, 3 de junio

09:00-9:30    Recepción y entrega de documentación

09:30-10:30  Inauguración oficial. Iñigo de la Serna Hernáiz. Presidente de la FEMP.

10:30-12:00  Fundamentos Estratégicos de Comunicación. Daniel Ureña

12:00-12:30  Pausa

12:30-14:00  Nuevas tendencias en Comunicación Política. Daniel Ureña

14:00–15:30 Comida a cargo de la organización

15:30-17:30   Planificación Estratégica de Comunicación. La coordinación de la Oficina de Comunicación. Roberto Rodríguez

17:30-17:45  Pausa

17:45-19:30   La figura del líder político. Estrategias para la construcción de
imagen institucional. 
Roberto Rodríguez


Miércoles, 4 de junio

9:00-11:30  Herramientas tecnológicas al servicio del líder político. Antoni Gutiérrez-Rubí

11:30-12:00  Pausa

12:00-14:15  La creación del mensaje político. Claves para la redacción de discursos. David Redoli

14:15-14:30  Cierre del curso y entrega de certificados

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