Elizabeth Noelle-Neumann, autora de la teoría de la espiral del silencio

La AAPC entregó los Pollies a MAS Consulting en Phoenix
29 marzo, 2010
"El lobbying es la alternativa a la corrupción"
30 marzo, 2010
Mostrar todo

Elizabeth Noelle-Neumann, autora de la teoría de la espiral del silencio

A los 93 años fallecía el pasado jueves Elizabeth Noelle-Neumann, uno de los grandes referentes en el campo de la opinión pública, y autora del concepto de la espiral del silencio, una de las teorías más estudiadas en las universidades de todo el mundo y que hoy sigue de plena vigencia. Daniel Ureña recordaba su aportación a la teoría política para ABC.

Artículo de Daniel Ureña para ABC

A los 93 años fallecía el pasado jueves en su casa de Allensbach (Alemania), Elizabeth Noelle-Neumann, uno de los grandes referentes en el campo de la opinión pública. Consagró su carrera a la investigación social y desarrolló el concepto de la espiral del silencio, una de las teorías más estudiadas en las universidades de todo el mundo y que hoy sigue de plena vigencia.

Elizabeth Noelle-Neumann

Elizabeth Noelle-Neumann

Junto a su marido, el periodista Erich Peter Neumann, fundó en 1947 el Instituto Allensbach, dedicado al análisis demoscópico y que ha tenido un papel relevante en la evolución de la política alemana. Además, tuvo una intensa actividad docente en las principales instituciones académicas alemanas, como la Universidad Libre de Berlín, la Universidad Johannes Gutenberg de Mainz o la Universidad de Munich. A través de la teoría de la espiral del silencio, publicada en 1984, explicó el funcionamiento de la opinión pública en la sociedad mediática actual. Según Noelle-Neuman, el ciudadano, a la hora de forjar una opinión personal tiene en cuenta la observación de su entorno y, en muchas ocasiones, es capaz de renunciar a su propia creencia para evitar el rechazo social.

El individuo, para ser aceptado, tiende a no expresar en público sus opiniones si éstas chocan contra las ideas percibidas como mayoritarias. Por tanto, el miedo al aislamiento produce la adhesión pública a aquellas posturas que más presencia tienen en los medios, un fenómeno más que evidente en la política y en la sociedad actual, observable desde el ámbito local al internacional.

Por tanto, el esfuerzo por controlar la opinión pública se da fundamentalmente en los medios de comunicación, lo que tiene una clara consecuencia: aquellas organizaciones (partidos, gobiernos, grupos de interés, ONG, etc.) más hábiles a la hora de influir en la prensa, en la radio y en la televisión tendrán más éxito en la batalla de las ideas y, por tanto, sus opiniones serán percibidas como mayoritarias. No obstante, el desarrollo de Internet en los últimos años ha abierto una brecha en este esquema, ya que los criterios en la Red no siempre coinciden con los de los medios tradicionales, pero está claro que quien tiene la habilidad de acceder y moldear la agenda de los medios cuenta con una notable ventaja estratégica. Gracias a su obra, Noelle-Neumann forma ya parte de la historia no sólo de la política alemana sino de la Ciencia Política de todo el mundo.

33 Comments

  1. backlinks dice:

    S6ix4X Somebody essentially assist to make critically articles I would state.

  2. Homepage dice:

    I just want to tell you that I’m very new to blogging and seriously liked you’re web-site. Most likely I’m want to bookmark your blog post . You actually come with tremendous well written articles. Kudos for sharing your web site.

  3. kassel dice:

    Wohh exactly what I was searching for, regards for putting up. Be nice to everyone on your way to the top because you pass them all on the way down. by Fred Hufnagel, Sr..

  4. Really enjoyed this blog article.Really looking forward to read more. Much obliged.

  5. this content dice:

    I just want to say I am just beginner to blogs and absolutely savored this website. Probably I’m likely to bookmark your blog . You really come with exceptional articles and reviews. Cheers for revealing your web site.

  6. great page dice:

    I just want to mention I’m new to blogging and certainly savored your web site. Probably I’m want to bookmark your blog post . You amazingly have amazing articles. Many thanks for revealing your website.

  7. Thank you for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such fantastic info being shared freely out there.

  8. read dice:

    I just want to tell you that I am newbie to blogs and actually enjoyed your web-site. Likely I’m likely to bookmark your blog . You surely come with tremendous writings. Bless you for revealing your webpage.

  9. go to info dice:

    I just want to tell you that I am beginner to weblog and truly loved you’re blog. Probably I’m likely to bookmark your site . You absolutely have fabulous stories. With thanks for revealing your web site.

  10. Diet Plans dice:

    I think this is one of the most vital information for me. And i am glad reading your article. But wanna remark on some general things, The site style is wonderful, the articles is really excellent : D. Good job, cheers

  11. go to page dice:

    I just want to tell you that I am new to blogging and site-building and absolutely liked your web blog. Probably I’m going to bookmark your blog . You really come with impressive writings. With thanks for sharing with us your web-site.

  12. read link dice:

    I simply want to mention I am all new to blogs and seriously liked your website. Probably I’m likely to bookmark your blog . You absolutely come with superb articles. Thanks for revealing your webpage.

  13. I think this is among the most significant information for me. And i am glad reading your article. But wanna remark on few general things, The web site style is perfect, the articles is really great : D. Good job, cheers

  14. Wonderful goods from you, man. I have understand your stuff previous to and you are just too wonderful. I actually like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still care for to keep it wise. I cant wait to read much more from you. This is really a wonderful site.

  15. go to page dice:

    I simply want to say I am newbie to blogging and site-building and seriously liked you’re website. Very likely I’m going to bookmark your blog post . You really come with beneficial articles and reviews. Thanks a bunch for sharing with us your web page.

  16. full content dice:

    I simply want to say I’m new to blogging and site-building and definitely liked your web blog. Most likely I’m want to bookmark your website . You certainly come with good article content. Appreciate it for sharing your blog.

  17. It¡¦s in reality a nice and useful piece of info. I am happy that you simply shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  18. Undeniably believe that which you stated. Your favorite justification seemed to be on the internet the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

  19. I definitely wanted to write down a quick word in order to thank you for the fantastic suggestions you are writing on this website. My time consuming internet lookup has at the end of the day been compensated with awesome facts and strategies to write about with my relatives. I would mention that many of us website visitors actually are very fortunate to be in a fantastic website with so many awesome people with very beneficial basics. I feel rather blessed to have used the website and look forward to tons of more brilliant moments reading here. Thank you once again for all the details.

  20. Wow! Thank you! I permanently wanted to write on my site something like that. Can I include a fragment of your post to my blog?

  21. Excellent blog here! Additionally your site so much up very fast! What host are you the usage of? Can I am getting your associate link in your host? I wish my site loaded up as quickly as yours lol

  22. Wow, awesome weblog format! How lengthy have you ever been blogging for? you make running a blog glance easy. The entire glance of your site is excellent, as well as the content!

  23. I just want to mention I am all new to weblog and really savored your web blog. Most likely I’m planning to bookmark your site . You actually come with incredible article content. Cheers for revealing your blog.

  24. Of course, what a magnificent blog and instructive posts, I surely will bookmark your blog.All the Best!

  25. contract law dice:

    Excellent weblog here! Additionally your website a lot up very fast! What host are you the use of? Can I am getting your associate link to your host? I desire my site loaded up as fast as yours lol

  26. I like what you guys are up too. Such clever work and reporting! Carry on the superb works guys I¡¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site :)

  27. Car Audio dice:

    Hello, Neat post. There’s an issue along with your website in web explorer, might check this¡K IE still is the marketplace chief and a huge component to people will miss your fantastic writing because of this problem.

  28. Nice blog right here! Also your web site rather a lot up very fast! What host are you the usage of? Can I am getting your affiliate link for your host? I wish my web site loaded up as quickly as yours lol

  29. Wood Planks dice:

    Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, as well as the content!

  30. Excellent post. I was checking constantly this blog and I am impressed! Very useful information particularly the last part :) I care for such information a lot. I was seeking this certain info for a very long time. Thank you and good luck.

  31. Hiya very nice site!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also¡KI’m happy to find so many useful information right here in the post, we want develop more strategies on this regard, thanks for sharing. . . . . .

  32. Well with your permission allow me to take hold of your RSS feed to keep up to

  33. Excellent post. I was checking continuously this blog and I’m impressed! Extremely helpful info specifically the last part :) I care for such information a lot. I was seeking this particular info for a long time. Thank you and best of luck.