II Jornadas sobre Comunicación Política: 9-M, las claves de las elecciones

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II Jornadas sobre Comunicación Política: 9-M, las claves de las elecciones

La Facultad de Ciencias Sociales, Jurídicas y de la Comunicación de la Universidad de Valladolid organiza, en su Campus de Segovia, estas jornadas, que tendrán lugar el próximo 9 de abril:
PROGRAMA

9:30 – 10:00. Apertura de las jornadas
Jesús Nieto, Vicerrector del Campus de Segovia de la UVa
Pedro Arahuetes, Alcalde de Segovia

10:00 – 12:00. Mesa 1: “La imagen de los partidos y de los candidatos a través de las herramientas de comunicación política
María José Canel, Catedrática de la Universidad Complutense de Madrid
Guillermo López, Profesor Contratado Doctor de la Universitat de València
Modera: Miguel Vicente Mariño. Dpto. de Sociología y Trabajo Social

12:00 – 14:00. Mesa 2: “Comunicación y planificación estratégica de las campañas electorales
Gabriel Elorriaga, Secretario de Comunicación del Partido Popular (PP)
Óscar López, Coordinador Ejecutivo de la campaña electoral del Partido Socialista Obrero Español (PSOE)
Modera: Agustín García Matilla. Catedrático de la Universidad de Valladolid

17:00 – 19:00. Mesa 3: “La política de las emociones. Nuevas técnicas para captar el voto
Daniel Ureña, socio director de MAS Consulting Group España. Asesor de comunicación
Julio César Herrero, periodista y experto en marketing político
Modera: Ignacio Martín Granados. Dpto. de Historia Moderna, Contemporánea, de América, Periodismo y Comunicación Audiovisual y Publicidad

19:00-19:15. Clausura de las jornadas
Juan José Garcillán, Decano de la Facultad de CC. Sociales, Jurídicas y de la Comunicación (UVa).

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