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Los 10 mandamientos del candidato

ABC publica hoy los “10 mandamientos del candidatos“, escritos por Daniel Ureña, de MAS Consulting.

1.    Basarás tu campaña en una estrategia escrita que sea el pilar de todas las actividades que se realicen.
2.    Escucharás a la gente para conectar con sus preocupaciones.
3.    Definirás tus tres temas principales para que calen en la gente.
4.    Repetirás tu mensaje una y otra vez con el objeto de llegar al mayor número de electores.
5.    Utilizarás un lenguaje sencillo y fácil de entender huyendo de tecnicismos y con ejemplos.
6.    Llegarás a tus públicos a través de prensa, radio y TV.
7.    Utilizarás Internet por encima de todas las cosas. La Red es un canal básico y YouTube, un gran aliado.
8.    No sobrevalorarás los eslóganes y los logotipos. Nunca serán la clave de una campaña.
9.    Divertirás a la gente. Debes sorprender y entretener.
10.    Tendrás en cuenta que percepción = realidad.

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