MAS Consulting has pioneered the training of political leaders in the management of election campaigns. The Postgraduate on Election Campaign Management (PDC) was launched seven years ago to provide training to campaign managers, advisers, consultants and candidates. The course is organized jointly with Universidad Pontificia Comillas.
Over the years, the PDC has contributed to the modernization of political communication in Spain, training numerous consultants and candidates who are currently leading the boom political communication is experiencing not only in Spain but also in Latin America.
The PDC provides a very practical approach to designing and executing campaigns, so the students – mostly professionals – are actively involved from day one in the completion of different exercises and practical work such as a mock campaign in which they are asked to develop campaign planning, to device and record a television debate, to prepare and conduct interviews on radio and television as a spokesperson and to design commercials, etc.
The next PDC for the seventh year running, will take place on April 13th – June 9th, 2012 in Madrid at the headquarters of the Universidad Pontificia Comillas on a weekend format (Friday afternoon and Saturday morning).
